Word: borrowing
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Dates: during 1940-1949
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After lunch Oliver the psychiatrist received private patients in two dimly-lit rooms in Baltimore's Latrobe Apartments. Originally he had had to borrow money to furnish them, carefully seeing that they looked like a private apartment rather than a doctor's office. Soon he was doing a brisk business, got the reputation of the city's No. 1 psychiatrist...
...flash of common sense on price economics came from the New York Daily News. In a down-to-earth editorial slugged "Don't Buy A News-Borrow One," America's largest paper announced that in order to cut circulation it had doubled its Sunday price (to 10?) in Canada, would soon do likewise for its western circulation, and might in due course "bring the 10? price right up to the suburbs of New York City." Moreover, its advertisers will have to pay 10% more for space, reduce their space requirements on the average 10-15%. These changes...
...Must Be Done. The President's budget message had laid down a fabulous task for Morgenthau. The U.S. planned to spend or lend $109,000,000,000 in the next fiscal year: the Treasury Secretary would have to get the money somewhere. He could borrow some of it, and that was easy: the U.S. was still rich in money and there was almost no place for it to go but Government securities. But the President wanted $51,000,000,000 raised without borrowing-and that was a job for a fiscal Hercules...
Because their drawings speak an international language, Disney's party had little difficulty making itself understood. But one rainy day Musician Wolcott tried to explain to an Argentine innkeeper that he wanted to borrow an umbrella by drawing one. The innkeeper nodded, soon returned with a broiled steak and mushrooms...
Saluting the new development, King Features' President J. V. Connolly cried: "Striking innovation!" Variety, ever detached, headlined the news: BOOK PUBLISHERS BORROW SHOW BIZ TACTICS IN HIGH-PRESSURE BALLYHOO...