Word: borsche
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Dates: during 1950-1959
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...Must Keep Going." Is there any way to keep this sort of thing from happening over & over again? The chief reforms advanced last week: to get games out of gambler-ridden Madison Square Garden and back to the campus, to eliminate the Catskill "borsch circuit," where some of the players were first approached, to persuade newspapers to stop printing betting odds (see PRESS), to pick a basketball czar ("like Judge Landis"), to double the penalties of the bribery law. One suggestion, from Doxie Moore, commissioner of the National Professional Basketball League, candidly seeks to make honesty more profitable than dishonesty...
...Manhattan's expensive Copacabana, even though his talents were hidden behind a bevy of beautiful arm-waving chorus girls. Two years ago, he won an Arthur Godfrey Talent Scouts contest. Last fall, Eddie Cantor heard Fisher singing at a summer resort on the Catskill borsch circuit and signed him to tour the country with his own show. But each time, the big chance seemed to fizzle out, and Fisher went back to dates in small clubs and theaters, cutting an occasional record for RCA Victor's second-string Bluebird label...
...Chase, a Connecticut clock (Waterbury) and brass millionaire, determined Lucia Chase had talked down the skeptics who told her that a company without "Russe" in the title was impossible. For five years, while Russian Balletomane Sol Hurok had his hands on the company, its American accent became thick with borsch, but Dancer Chase brought Ballet Theatre safely past that stage. She encouraged more ballets by English Choreographer Antony Tudor and let aspiring young U.S. choreographers have a chance. One of them, Jerome Robbins, repaid her by giving Ballet Theatre one of its biggest hits, Fancy Free (TIME...
...visited the U.S. and was bowled over by its beehive trade in consumer goods, sparked by innovation, advertising, packaging. Back home he planned a great advertising crusade to teach the people to want and use new products. "We should not surrender before the old custom of living on borsch and mush," he said. He even tried his hand at writing a slogan about soap: "He who does not wash himself several times a day is a candidate for the hospital...