Word: borton
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...Richard Borton, an aide to Boston Mayor Kevin White, has a chance to be another Moses. As chief planner for the implementation of cable television in the Massachusetts capital. Borton wants to provide the nation with a model program for this burgeoning technology. His vision could make Boston the trend-setter New York was more than 50 years...
...their own standards for the private transmission service. Experts believe cable could someday become a means of unifying and streamlining communities by providing more efficient, pertinent local programming. But few city halls have demonstrated the sophistication needed to manage cable, and many have avoided the challenge altogether. Borton predicts that whoever devises a convenient means of implementing cable will be responsible for bringing the computer age into the American home...
Realizing that his model for Boston may set important precedents. Borton has emphasized the need for local cable to carry primarily local programs rather than shows produced by nation-wide companies. He has argued that Boston residents should have a say in who eventually has the right to control the city's private television. Several companies have already made bids for Boston's cable franchise, and Mayor White is expected to announce a decision this year...
Some of the guidelines Borton has established for cable in Boston include...
...Boston franchise--Warner Amex and Cablevision--say they want the contract here for their "track record" to bid for future projects across the country. Sheila Mahony, vice president of Cablevision, says her company is "anxious" to work with Boston because the city's system is "already precedent-setting." And Borton, the man setting those precedents in hopes of making Boston an example for the nation, is anxious to see his ideas in action.CrimsonAmanda E. Well...