Word: bosch
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Dates: during 1930-1939
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Celebrated in Stuttgart one day last week with the fanfare appropriate to one of Germany's leading corporations was the 50th anniversary of the founding of Robert Bosch A. G. Happily the date coincided with the 75th birthday of its benevolent, snow-bearded founder, the man whose name throughout the mechanized world means magneto...
...Stuttgart, which Robert Bosch has showered with benefactions, the Bosch birthday is practically a municipal holiday. Last week in the best Nazi style his workers gave him a monster mass reception, which the aging tycoon thoroughly enjoyed. Vigorous, he still takes an active interest in company affairs, can still be seen almost any day trotting about his huge plant, can still climb 6,000 feet for a shot at a chamois on his great game pre-serve in Bavaria...
...Stuttgart that Robert Bosch first set himself up as a maker of magnetos with little capital except his ingenuity and training, part of which was gained in a short turn in the U. S. in Edison's laboratories. In early days the Bosch magneto was used on stationary internal combustion engines, was not adapted to an automobile until 1896. And it was not until Bosch began to make a high-tension magneto with high-tension spark plugs- a simplified ignition system-that Bosch became an international name. By 1912 he had made 1,000,000 magnetos...
...valuable piece of property with a plant of its own in Springfield, Mass. For nearly a decade the U. S. company was in almost continuous litigation arising in part from the unsavory record of the Alien Property Custodian's office, in part from the re-entry of Robert Bosch into the U. S. market under his own name after the War. Legal question was who had the rights to the name Bosch, the U. S. company, by now completely independent, or Robert Bosch himself. In 1930 a truce was called under the terms of which the U. S. company...
...honor of this truce the U. S. company was appropriately renamed United American Bosch Corp. Deep in the automobile equipment business. United American makes horns, starters, generators, windshield wipers, ignition systems for Henry Ford. Other lines include radios, Diesel engine accessories, gas appliances. Magnetos are still Bosch's most profitable line. Every winner of the Indianapolis Sweepstakes for the past eleven years has had Bosch ignition. United's best year was 1928 when it took in $13,400,000, kept $1,000,000 profit. Deficits were the rule during the depth of Depression, though by last year...