Word: boshernitzan
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...alleviate safety concerns by requiring users to register and instituting a feedback system in which passengers can rate the quality of their driver. The site also offers an escrow account that holds a passenger's carpooling fee until the transaction is completed. It's no guarantee, admits Jake Boshernitzan, CEO of Ridester. "We are not able to ensure the safety of our riders, just like an online-dating site can't guarantee the safety of someone you meet," he says...
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