Word: bosses
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Dates: during 1980-1989
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Commerce is the driving force. The ads in Italy's Corriere della Sera for just one day included the words personnel, administrator, quality audit, contract manager and know-how. Germans routinely refer to their employer as der Boss, who is expected to be a good Manager. "American English is definitely the model, not English--this is what we see looking through French advertising," says Micheline Faure, organizing secretary of a Paris group called AGULF, which was formed to resist the linguistic invasion. Japanese ads, posters and shopping bags are full of a special kind of American English, often starting with...
...floor glistens through four coats of polyurethane, reflecting red, blue and yellow blinking lights. The machinery, tenderly adjusted and lubricated and looking like mobile sculpture, whirs and swivels competently behind transparent plastic enclosures. The employees are gung ho, and the most enthusiastic of all is their boss, John Rothwell, 41. "This is my life's dream," he says. "I love it." The atmosphere where they work is electric, suffused with a feeling that what is taking place here, in its boldness and sophistication, is happening nowhere else on earth...
...competitors, most notably Boss Film Corp. (started by former ILM Special-Effects Supervisor Richard Edlund), which created the special effects for Ghostbusters and this summer's Poltergeist II. But for its combination of technical resources, expertise and sheer filmmaking pizazz, ILM deserves that highest of compliments in the techno-'80s: state of the art. "They're a wonderful think tank," says Robert Zemeckis, director of Back to the Future. "One of the biggest tragedies in Hollywood is that no one puts money into research and development. ILM is trying to break new ground...
...NASA boss is noncommittal on proposals that the agency stop lifting payloads for other countries and for private commercial purposes. While conceding that "somebody's got to take some of the backlog," Fletcher expressed doubts that "there is a good way" for private industry to step in quickly and develop its own expendable rockets. Still, plenty of private entrepreneurs seem willing...
...magazines. He believes in practicing contentiousness on the press. His advice is often shrewd: "If there's something you want to hide, but are required to disclose, put it in a press release . . . Most journalists find it hard to take seriously what you give them willingly." If your boss appears on 60 Minutes, Schmertz says, he should be as wary of "Harry Reasonable" as of "Mike Ambush." He suggests that the scope of the interview--including what documents the boss may be confronted with --should be talked out in advance. "When a TV journalist wants to interview me," Schmertz writes...