Word: bossing
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Dates: during 1980-1989
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What will my boss think? Sure, it would be swell to stay home with the wife and baby. But will I fall off the corporate ladder...
...BOSS? Nevertheless, Bush and Dukakis have developed into better TV performers than one might have expected. The Vice President still steps on too many of his own applause lines, and cannot shake a penchant for bloopers (last week's premature observance of Pearl Harbor day). But his very awkwardness has become a sign of sincerity, and anger becomes him -- woundedly defending, for instance, his reference to some of his grandchildren as "little brown ones." If Bob Newhart took assertiveness training, he might turn out to be George Bush...
...treat a President as royalty. In Cabinet meetings know what you think and say what you think. "Don't leave a Cabinet meeting saying to yourself, 'Gee, I should have said that,' " Bennett offered. But also, he noted, try a joke now and then. Call the President "Boss" when it seems appropriate. Eat a few jelly beans...
Last week the Serbian Communist Party organization and its popular boss, Slobodan Milosevic, defied a government demand that the protests be stopped. Late in the week the government in Belgrade attempted to defuse the increasingly tense standoff by agreeing to send a Serbian police unit into a Kosovo village to help federal authorities protect the local Serbs...
Such clients appreciate small shops because the advertisers can command the faithful attention of the agencies' top talent. Doing business with a small firm typically entitles the client to deal with the boss, while at a mega- agency the upper echelon usually concentrates on major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among...