Word: bossing
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...much for who he was as for who he is. Freston, the new co-president of media giant Viacom, had been chairman and CEO of MTV Networks, whose MTV, Nickelodeon and Comedy Central channels make it the lifeline to the youth market. One of Freston's missions from Viacom boss Sumner Redstone is to freshen the image and, more important, goose the profits of Paramount Pictures, the most geriatric of the Hollywood studios. So when the company's new Mr. Big showed up at the iconic indie-film festival, media types saw it as a signal of revolutionary change...
...under 25, you don't make movies for your friends; you make them for your friends' kids and your gardener's kids. Freston clearly has that market in his middle-aged bones. He also has something that his predecessor, Mel Karmazin, couldn't claim: a close relationship with demanding boss Redstone...
...studio is always in the business of big," says Newmarket boss Bob Berney. "But Paramount can use all the divisions it owns to bolster one another." That's Paramount's other secret ingredient: cross-marketing. The networks feed ideas to the studio, which produces the movies, which are promoted on the networks. That puts the energy in synergy. "This is not to say that under my management Paramount is going to become the MTV Films studio," says Freston. "But they will play a big cornerstone in what Paramount is going...
...foreign service and was posted first to Hong Kong, then in 1964 to Vietnam. There he attracted the attention of a visiting Harvard professor named Henry Kissinger, who brought Negroponte to the National Security Council during the Nixon Administration, but the two fell out when Negroponte complained to his boss that the Paris peace talks had essentially sold out the South Vietnamese. As Secretary of State, Kissinger sent him next to the relative backwaters of Ecuador and Greece...
...career with stints on the NSC and in the Philippines and Mexico, he had moved on to earn a great deal more money as a vice president for global markets at publisher McGraw-Hill. But his restlessness with corporate life led him to reach out to his old boss at the NSC, Colin Powell, and soon he was representing the U.S. at the U.N., working to persuade members of the necessity of war against Iraq. His U.N. tenure may soon seem like a picnic compared with his next assignment. In part owing to the White House's reservations about making...