Word: bostitch
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...covet. Miller picked up two more companies last year ?Talon zippers and Fafnir bearings?but Textron seems less interested in acquiring new branches than in managing and expanding the many that it already has. Its 33 diverse divisions turn out Bell helicopters, Sheaffer pens, Speidel watchbands, Gorham silverware, Bostitch staplers and some 70 other products. Last year the company earned $74 million on sales of $1.7 billion?both records...
...manufacturers, big and small, poured in, chiefly to make products-pens, radios, brassieres, baby shoes-that needed a good deal of hand work and could be transported cheaply. Hastening to the island came Paper-Mate, General Electric, Maidenform, B.V.D., Consolidated Cigar, Weston, Union Carbide, Parke, Davis & Co., Remington Rand, Bostitch and others (see map). Last week the 667th factory-a cutlery plant in Gurabo -went into production. For the catalytic $40 million in loans, plant construction and promotion, Fomento got the island $275 million in investment, 80,000 new jobs. Like the moving needles on the instrument board...
They are well-lighted, pastel-tinted and smog-free (there is no heavy industry), and their signs cry out familiar brand names: Remington Rand, Sylvania, Paper-Mate, U.S. Rubber, Textron, Maidenform, A.S. Beck, Carborundum, Van Raalte, Bostitch, Sunbeam...
Other elements of the American business structure can be expected to awake to the danger before it disturbs their dreams of rosy profits in an expanding economy. First to be hit will be the advertising agencies; except for "Bostitch-staples-are-winning-the-war" ads, brand-name publicity will vanish for the duration. Retailers may feel a distinctly uncomfortable pinch as special discounts for pushing one particular brand are made useless by the disappearance of the conditions which gave rise to them. So far, these groups have not protested loudly. That, however, is not a guarantee of a continued silence...
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