Word: bostons
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Dates: during 1950-1959
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Baseball Bribe. With his light bat Banks hit 44 homers in 1955 to break the record of 39 set for shortstops in 1949 by husky Vern Stephens of the Boston Red Sox. Banks hit 28 in 1956 and 43 last year, despite a habit of swinging wildly at low outside pitches. "I'm just swinging at strikes now," says Banks. "I just try to meet the ball and get a base hit." Adds Manager Scheffing: "When he's getting his hits, he's getting his homers...
Folies to Filene's. Federated has done so well because it tries to make each store a community institution, fits its prices and products to almost every purse. Boston's Filene's is as much a landmark as the Common or Fenway Park, prides itself on being the world's biggest specialty store with the world's most famed bargain basement. Filene's professional buyers picked up Paris dresses at a song in 1940 just before the Germans marched in, emptied out the seagoing haberdashery aboard the Queen Mary when it was converted...
Fred Lazarus regards Federated pretty much as a family affair. Fortnight ago Fred's son Maurice, 43, was named president of Federated's Boston store, Filene's. Seven members of the Lazarus clan are sprinkled through Federated's top levels.* But "Mr. Fred," as Lazarus is known to the trade, bristles at any mention of nepotism. "Nepotism smacks of favoritism. Everyone in our family has had to earn his position." The young Lazaruses usually start in the basement, work up from stock boys or salesmen, must prove they can sell before moving higher...
...colleges, where the girls like to be demure in a worldly sort of way. This summer, after the Manhattan fashion shows, they swept the U.S. Detroit's Winkelman Bros, department store sold out its entire stock of 1,000 leotards the first week they went on sale. Boston's Filene's has stocked them on each of its seven selling floors. On one day alone, a single Manhattan newspaper carried nine ads for the tights. In Dallas, when the tights appeared in a fashion show last month, spectators burst into loud applause...
...railroads last week with the first state subsidy in U.S. history. After two years of diligent consideration, the legislature voted $900,000 to enable the New Haven railroad (first half loss: $4,962,496) to keep its Old Colony line (1957 loss: $2,400,000) running from Boston south along the vacation resorts (see map) for another year...