Word: bottler
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Then came August, when Enrico learned that Pepsi's biggest bottler, Argentina's B.A.E.S.A., was rotten with financial problems--this coming on the heels of accounting shenanigans with Pepsi Bottling of Puerto Rico. And last week Pepsi's sad summer seemed to reach its nadir in Venezuela, the company's showcase South American market: overnight and without notice, Pepsi's independent (to say the least) bottler switched 18 plants and 2,500 trucks to archrival Coca-Cola, a midnight move that will cost Pepsi some $400 million in sales and $10 million in profits according to analysts if the defection...
...been the choice of generations of Venezuelans, holding a 40% market share; the country of 21 million was one of Pepsi's Top 10 global markets. The relationship was cushioned by the friendship between PepsiCo boss Enrico and Oswaldo Cisneros, CEO of Embotelladras Hit de Venezuela, the Pepsi bottler there. But Cisneros became a Coke convert for a reported price of $300 million, a whopping chunk of cash for half interest in the business. The swiftness of the deal left Pepsi's regional president, Alberto Uribe, sputtering with rage: "Oswaldo Cisneros was my friend. He sent me four lawyers...
Pepsi and Coke have sold their products overseas for decades; or rather, they have sold concentrate to an unruly menagerie of bottlers in nearly 200 countries. In the past decade the two have spent billions to gain more control over the trademarks by letting licenses lapse, setting up partnerships or muscling undesirable bottlers out of the way. Pepsi, for instance, now has a 40% interest in its bottlers. Earlier this summer Coke arranged to buy out its British partner, Cadbury Schweppes; the two were the beverage version of Charles and Di. Coke's new partner is Coca-Cola Enterprises...
...adopts the geological definition, half of all so-called natural spring waters would have to change their labels. No bottler, though, wants to give up the highly coveted "spring" label, since it commands premium prices over other waters. If the FDA stops short of the strict standard, contends James Heaton III, president of the National Spring Water Association in Banner Elk, North Carolina, "the government will be handing the big boys a license to lie to the public." Meantime, the industry's lobbying effort, warns Heaton, could backfire. Consumers, he says, could lose even more confidence in bottled waters. With...
Last week a Salt Lake City jury ordered the Seven-Up Co. and a local bottler to pay $10.5 million in damages to Roberts, 82, who is legally blind in her injured eye. A lawyer for Seven-Up said the company would appeal because Roberts used the wrench to twist the cap in the wrong direction...