Word: bottler
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...bids for big bottler...
...presence in Europe's toniest restaurants, glossiest spas and priciest specialty shops. The gaseous drink in the light green bottle-distinctively shaped like an Indian club-has somehow managed to retain an air of exclusivity even though Source Perrier has been for years the world's largest bottler of sparkling water; the company also owns such brands as Vichy and Contrexeville. Yet Perrier water has just about saturated the Western European market, and the rate of growth has been leveling off. Now, in an expansionary effort, the company has decided on a bold gamble: beginning in early summer...
...Spring Water, owned by the Nestle Co. But Deer Park officials contend that the bacteria are harmless to human health and contribute only to the water's distinctive taste. Says Fred H. Jones, executive director of the American Bottled Water Association: "We're concerned that some small bottler may bottle up some impure water and get some people sick." Many bottlers fear that a single severe scare story could send the entire industry down the drain...
Thin on Diet. Nobody knows what the campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...
...back up the new product. Founder of a successful Manhattan public relations firm still bearing his name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...