Word: bottlers
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After the safety scandal broke, Coke and Pepsi relied on small bottles and cut-rate prices to woo customers. The small packages boosted sales but hurt profitability for the companies and their bottlers. In 2005, Singh increased prices 40% to 60% and later introduced new packaging, like 1.25-liter bottles, which boosted in-home consumption. After a drop in sales in 2006, the Indian market began to grow again in 2007. "I can't complain," says S.B.P. Rammohan, owner of Sri Sarvaraya Sugars Ltd., a southern-India Coke bottler. "It's no longer volume at all costs...
...Generation" ad. On average, the Yazegis sold 10,000 cases of 2-L six-packs of Pepsi and 7Up a day, though demand often rose during the hot, humid summer months There is no Coke franchise in Gaza. Before the blockade, the National Beverage Company (the West Bank Coke bottler) trucked it into Gaza from Ramallah. Back then, a bottle of Pepsi sold for 65¢. Now a bottle costs $1.30--if you can find...
...distaste for new Coke into a profitable sideline. Dennis Overstreet, owner of a Beverly Hills wine shop, bought 500 cases of old Coke after the new product was announced, and sold them all for $30 each, nearly triple the normal price. When they were gone, Overstreet began contacting foreign bottlers to import the drink, which has not yet been replaced by new Coke abroad. His search took him from England ("It didn't taste right") to Mexico, Puerto Rico and finally Brazil. On the day Coca-Cola disclosed that it was reviving the old beverage, a Rio bottler was about...
...Bottler of Miracles Olivia Chantecaille...
...land grab that Mulhern describes has in fact barely begun. Sure, Pepsi signed a new deal with its old bottler. Drive around Baghdad, though, and you will see little outward sign of Western business at work yet--no McDonald's, Pizza Huts or Ford dealerships. "Who would be willing to come here?" Khesbak asks, laughing. "You have to be a little crazy...