Word: bottlers
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...have found a drink that bridges generations: Vanilla Coke reminds the baby-boom-and-older crowd of the days when soda jerks would spritz your glass with a shot of vanilla from the fountain. And kids like the sweet taste. The launch has also been helped by strong bottler distribution, cute Chazz Palminteri ads and single-serve-only packaging that attracts impulse buyers. The strong sales may encourage further innovation in a busy market: Dr Pepper's Red Fusion debuted in July, Pepsi Blue rolls out this month, and Coca-Cola has reintroduced grape and orange Fanta. Expect a diet...
...waters are just as problematic. On their blushing labels, they offer energy and revitalization, increased alertness, even relief from the aches of premenstrual syndrome. They're like 19th century elixirs, but with a difference. In the popular bottler Glaceau's various brands, for instance, you will find such legit ingredients as vitamins, minerals, electrolytes and soy. But the drinks also contain a variety of supposedly health-boosting herbals--including ginseng, Ginkgo biloba, gotu kola, guarana and echinacea--that the FDA has never approved for consumption as food. Are they present in sufficient quantity to have any effect? Nutritionists...
...likelier attack might be mounted against a smaller, enclosed system. A few drops of cholera bacteria, for example, could poison the water tank of an apartment house. Or a terrorist might use pathogens, including botulism, to attack a bottler of specialty water or a dairy. But overall these are poor options for biowarriors...
...many alleged plots to fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small Maryland soft-drink distributor claims that Coca-Cola Enterprises, the bottler partly owned by Coke, used wiretapping and other shady tactics to destroy his business. CCE denies all the charges...
Coke has played kick the can with the big "Project Blue" global campaign that Pepsi launched last year, grabbing Pepsi strongholds like Russia and India. Goizueta orchestrated one of the cola war's most outrageous raids--buying half of Pepsi's Venezuelan bottler and grabbing a dominant market share almost overnight. "The conclusion is obvious," he told TIME shortly afterward. "Our system has terrific momentum...