Word: bottlers
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...formula of the world's best-selling soft drink, Coca-Cola has emerged bigger, wealthier and vastly more diversified than ever before. Reflecting that fact, Coca-Cola stock closed last week at 111 1/8, nearly 70% higher than a year ago. Exults Crawford Johnson, a Birmingham Coca- Cola bottler: "We're in the best competitive position I can remember...
...angry just to gripe. A Coke drinker for 50 years, he has formed an association in Seattle called the Old Cola Drinkers of America. The group's aim is to force Coca-Cola to switch back to the original + formula or at least release it to another bottler. Mullins first set up a hotline featuring a recorded pep talk: "Let's get Coca-Cola to start making the old Coke again." After receiving 60,000 calls, the line was disconnected last week. Mullins talks about filing a class action against the company, claiming that he and millions of other Coke...
...Forstmann: Theodore J., 43, and Nicholas C., 36. The day before, the firm had agreed to buy Topps Chewing Gum (fiscal 1983 sales: $69.7 million), makers of the famous baseball cards, for some $95 million. Last January Forstmann Little paid about $100 million for Beverage Management of Columbus, a bottler of Seven-Up and Royal Crown Cola. Said Emanuel Goldman, a leading beverage analyst with San Francisco-based Montgomery Securities: "They truly have a full-scale commitment to the U.S. soft-drink industry...
...provides a bottler a reduction in corporate excise tax of one-tenth of one cent for each reusable beverage container which the bottler sells in the first three months...
...born Roberto Goizueta has added new life to the once staid and secretive company. He has revitalized sales and marketing efforts and erased a lead that Pepsi-Cola had opened in the crucial race for grocery store business. Last week he uncapped his most stunning announcement: the Atlanta-based bottler will spend about $820 million in cash and stock to buy Columbia Pictures (1981 sales: $686.6 million...