Word: bottome
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...needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience...
...library card - and have it all processed within 24 hours, for little more than $100; Nevada and Delaware will do it all in an hour for $1,000. Then, for modest fees, enjoy the illusion of legitimacy, complete with a telephone listing, receptionist, banking services, shareholders and directors. "The bottom line is we are giving criminals entree into our financial system," says Janice Ayala, deputy assistant secretary of Immigration and Customs Enforcement, which leads federal anti-money-laundering efforts...
...there can be multiple incorporations in a single deal. But critics say that the original intent of incorporation has been corrupted in the last 20 years as the conveniences offered by offshore tax havens - demand turbocharged by a boom in financial engineering - has degenerated into a race to the bottom to sell secrecy. (See 25 people to blame for the financial crisis...
...Gainsbourg doesn't have a straight answer, but she says the graphic scenes didn't faze her. "I felt more naked crying and howling than I did showing my bottom," she explains. Then again, her father did give her an early education in provocation. His infamous 1969 duet with Birkin, "Je T'Aime ... Moi Non Plus," was banned by the Vatican because of its salacious lyrics and feigned orgasms. And in 1984, he recorded "Lemon Incest," a duet in which he and a 13-year-old Charlotte sing that "the love that we will never make together is the most...
Haiti is one of the poorest nations in the Western Hemisphere and ranks towards the bottom of the United Nations’ human development indices...