Word: bottomly
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Dates: during 1950-1959
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...bottom, the problems rest on two statistics. World consumption of coffee is increasing an average 500,000 bags a year; production, ballooned by a worldwide planting spree during the Korean war, is increasing at the annual rate of 5,000,000 to 7,000,000 bags. Hardest hit is the world's No. 1 producer, Brazil, which last year earned 61% of its foreign exchange by exporting 14.3 million bags* worth $935 million. This year, with much of the world's coffee selling for less than Brazil's rigidly fixed prices, the most optimistic export prediction...
...fluorescent dye spread over the water, making a patch of bright color to attract search aircraft. As a final touch, a shark-repelling chemical dissolved in the water. Sharks are fascinated by the recovery apparatus, and a nip from one of them could send the whole thing to the bottom...
...many companies, in fact, the indictment came as a double blow. They pointed out that when everyone was crying for oil during Suez, the industry was actually forced to boost the prices it paid well operators before they would increase production. Then, when production was roaring along, the bottom dropped out of the market leaving the industry holding a heavy surplus of oil that it has been trying to get rid of ever since...
...little more money in bad times, and we won 60% of the market where we had only 15% before." To stay competitive in its auto-supply business, Detroit's C. M. Hall Lamp Co. had to cut prices on a lamp bracket below what it considered a rock-bottom $17.76 per 1,000. Solution: it redesigned the bracket in reinforced nylon, sold...
...mind is hard to find among the Beats, but the leading theoreticians of hipdom are probably Jack Kerouac and Clellon (Go) Holmes. Each insists that the Beat Generation is on a mystic search for God. To be beat, argues Holmes in a recent Esquire, is to be "at the bottom of your personality looking up." Says Kerouac: "I want God to show me His face." This might be more convincing if Kerouac's novels did not play devil's advocate by preaching, in effect, "Seek ye first the Kingdom of kicks," e.g., drink, drugs, jazz and chicks...