Word: bottomly
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Dates: during 2000-2009
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...visiting the North Greenland Eemian Ice Drilling (NEEM) project, an international research team that has staked out a corner of the island's ice sheet and will, as the name suggests, drill. The ice in central Greenland is nearly 3 km thick, and as you drill down to the bottom, you can read the climatic history of the island as if you were counting tree rings going back tens of thousands of years. Oxygen isotopes trapped in the ice core can tell you what the temperature was in a given year; trapped air bubbles can reveal how much carbon dioxide...
...persistence soon gave birth to the (RED) campaign. Today companies like Gap, Hallmark and Dell sell (RED)-branded products and donate a portion of their profits to fight AIDS. (Microsoft recently signed up too.) It's a great thing: the companies make a difference while adding to their bottom line, consumers get to show their support for a good cause, and - most important - lives are saved. In the past year and a half, (RED) has generated $100 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, helping put nearly 80,000 people in poor countries on lifesaving drugs...
...What's Been Missed As C.K. Prahalad shows in his book The Fortune at the Bottom of the Pyramid, there are markets all over the world that businesses have missed. One study found that the poorest two-thirds of the world's population has some $5 trillion in purchasing power. A key reason market forces are slow to make an impact in developing countries is that we don't spend enough time studying the needs of those markets. I should know: I saw it happen at Microsoft. For many years, Microsoft has used corporate philanthropy to bring technology to people...
...roundtable. He convened an impressive group: chairman and CEO of Ogilvy & Mather Worldwide Shelly Lazarus; founder and CEO of Whole Foods John Mackey; president of the International Center for Research on Women Geeta Rao Gupta; and University of Michigan professor C.K. Prahalad, whose book The Fortune at the Bottom of the Pyramid was a key influence on Bill's thinking. Each of them has a distinctive and provocative point of view. You can watch and listen to the roundtable at time.com/creativecapitalists and watch my brief Q&A with Bill on time.com/gatesspeaks...
...corporations was to maximize value for their stockholders--period. Anything else was a betrayal of those stockholders, who can always give their profits away to worthy causes if they want. But the choice should be theirs. It was argued in reply back then that social responsibility benefits the bottom line because it makes the corporation look good, thereby attracting more customers and better employees. Gates makes a similar argument. But this reasoning is a bit circular: if creative capitalism makes good business sense, then corporations deserve no special praise for practicing it. If it carries a real cost to stockholders...