Word: bottomly
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Segmenting the industry, though, might not be so bad if it allows more of the poor to get access to credit. Let multinational corporations take the top microfinance institutions to the next level, and leave the bottom of the pyramid to development groups and regional banks. That's what Ecobank is doing in Africa. The Togo-based company, with operations in 22 countries, has for years acted as a banker to microfinance groups, taking deposits and writing loans. Over that time, Ecobank has grown hip to the business model and last year launched a microfinance institution...
...first met with Obama in his Senate office on Jan. 3, 2007, about two weeks before he announced he was forming an exploratory committee to run for President, Obama laid down three ruling principles for his future chief operating officer: Run the campaign with respect; build it from the bottom up; and finally, no drama. Myers was struck by how closely Obama had studied the two campaigns of George W. Bush. "He said he wanted to run our campaign like a business," says Myers. And in a good business, the customer is king. Early on, before it had the resources...
...voters had proved disastrous for Dean in 2004. The Obama campaign knew that it would have to build a network of Iowans rather than supporters brought in from other parts of the country, says Plouffe, but "we didn't have to accept the electorate as it is." At bottom, Obama built a new party in 2008. It was difficult. Not until the morning of the caucuses did the campaign reach its goal of 97,000 Iowans pledged to support Obama that it thought it would need to win. Then came the real question: Would these people show...
...Dornbush's experience explains the second fundamental change Obama has brought to politics: his campaign was built from the bottom up. Even fund raising, once the realm of the richest in politics, became a grassroots organizational tool. At nearly every event this year, Team Obama set up little tabletop trinket shops, known as "chum stores" because all those little Obama-branded doodads aren't only keepsakes; they are also bait. Every person who buys a button or hat is recorded as a campaign donor. But the real goal of the chum operations was building a list of workers, supporters...
...bottom line is that the primaries were a virtual tie however you slice and dice the popular vote. The two leading Democrats, while extremely close on policy, had the visceral support of distinct segments of the population. Obama won because he had the best ground game. He ran the better campaign in relation to raising money and obtaining the support of delegates. Also, in what was partly a generational conflict, he represented the younger generation, always a plus. Yet, although he has had a significant fundraising advantage since before the primaries began and was anointed the presumptive nominee as early...