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...need to talk about someone else to justify our business," says Thompson. McDonald's is just trying to grow, he says, by capturing share in a high-margin sector - specialty coffee - that has shown consistent growth. Whether you believe the company's motives or not, the bottom line is that McDonald's seems positioned for success...
...their innovative marketing scheme, their new album, and their life as rock stars. 1. Fifteen Minutes: What was the inspiration behind your newest additions to the online store?D.A. Wallach: We thought it would be cool if our supporters could buy stuff directly from us. On the bottom end we’re offering something comparable to iTunes, our digital iTunes. We wanted to give people as many options as possible...We wanted to give stickers, t-shirts, records. Put down 20 bucks on a record and you actually get some cool stuff with it. 2. FM: How about...
...manipulative and synthetic as "The Language of Health Care 2009" often sounds, the bottom line is Luntz knows what he's doing. He's widely credited for helping Republicans seize and maintain control of Congress in the 1990s, and many Luntzisms continue to be staples of Washington rhetoric (just think of how often you hear about "tax relief"). Every American has a stake in the massive battle coming over health care reform, and voters would be wise to understand the weapons deployed to sway public opinion on both sides. However, how to craft smart reform and find common ground...
...Bernanke's comments about the recession and his reasons for believing that the economy has hit bottom could have been a mimeograph of a dozen other speeches made by Fed chairmen testifying before Congress in times of crisis over the last forty years. Arthur Burns probably made the same speech in 1973 and put it in an envelope for Paul Volker...
Pakistan's President, Asif Ali Zardari, arrives at the White House on Wednesday as one of his country's walking wounded. Amid rising violence and turmoil, his popularity among his own people has hit rock bottom; political allies and rivals alike smell blood in the water; the country's military barely pretends to follow his instructions; the Taliban controls large swaths of his country's territory; and militant groups want his head - literally. So, can Pakistan's President expect some TLC in Washington? From the White House, perhaps, but Capitol Hill has little love left for Zardari...