Word: boulevarding
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Dates: during 1950-1959
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Last week the Southern California Dental Hospital stood as a glittering, $1,750,000 glass-and-marble monument to Hay's initiative. On Sunset Boulevard, hard by Los Angeles' "hospital row," it is the nation's (perhaps the world's) first hospital built exclusively for dentistry. And it was as empty as a freshly prepared dental cavity. Hay's planning had foreseen everything-except how to get patients in. Dental cowardice is a common ailment...
...Medal of Freedom, Lewin opened a cabaret and became the city's leading sports promoter (including the world's bantamweight boxing championship match in 1947). But he hit the really big money with a gambling joint called the Key Club off Manila's Dewey Boulevard. He was also a generous spender who won friends by donating $15,000 to a polio clinic and giving freely to orphans, lepers, war refugees...
...Flight is also a study in opposites. The young daredevil, or perhaps the your Leonardo, poises on the verge of trying his wings from a cliff top overlooking Pittsburgh's Bigelow Boulevard. He defies authority and rigid conservatism (which say it cannot be done), represented in only two dimensions by the safety poster. His mother, hanging out the clothes, doubtless regards her headstrong son with mixed emotions...
...playing opposite. Result: no one noticed Rogers (says Anne: "I don't know where the kid is now"), but Fox signed Anne. Of course Mamma went along to Hollywood-on Anne's first plane ride. She had to see her daughter settled in a small Sunset Boulevard apartment before she felt it safe to return to Macy...
...last week, a teleprinter in the Los Angeles Mirror-News chattered excitedly with a strange bit of copy. "The following," began a story punched out 6 miles west, "is released by Childrens Hospital of Los Angeles, 4614 Sunset Boulevard. Attention city desks. Advance release. 'Mistletoe is for kissing, not for eating.' " Thereafter followed 200 words, drafted by Childrens Hospital, to the effect that mistletoe is poisonous when taken internally. What was remarkable about the story was not the toxicity of mistletoe but the transmission. One of the publicity man's newer gimmicks in his tireless assault...