Word: boullioun
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Dates: during 1970-1979
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...handshake deal. TWA, the last of the major U.S. lines to order an intermediate-range jet fleet for the 1980s, indicated that it would choose the European-made Airbus A310. But then Boeing, the apparent loser, put its flaps up and accelerated. The Seattle company dispatched E.H. ("Tex") Boullioun, president of its commercial airplane operation, to TWA headquarters in Manhattan. Boullioun improved Boeing's terms and worked some blue-yonder magic...
...Fred Hartley, Citicorp's Walter Wriston, Quaker Oats' Robert Stuart Jr., FMC Corp.'s Robert Malott, Borg-Warner's James F. Berg, Broyhill Furniture's Paul Broyhill, Textron's Joseph Collinson. Add to them presidents (Boeing Commercial Airplane's E.H. Boullioun, Occidental Petroleum's Joseph Baird) and former chief executives (AT&T's John deButts, Marriott's J. Willard Marriott, Texas Instruments' J. Erik Jonsson, General Foods' C.W. Cook, American Airlines' C.R. Smith...
More people will fly, including many of that one-third of all American adults who have never been up in a plane. E.H. Boullioun, President of Boeing's Commercial Plane Division, observes: "People's life patterns are changing. Young people are living for today. Let's say a couple has a few hundred dollars on hand. They'll spend it flying to California or somewhere...
...consistently. Eastern seems willing to take the gamble, however, and U.S. planemakers are apparently afraid that other European jets may eventually follow the Airbus into the American market. To ward off that long-term threat, Boeing, the giant of the U.S. industry, has sent ace international Salesman E.H. ("Tex") Boullioun to Britain. His mission: to explore possibilities for future collaboration with a British-led European consortium to develop a new generation of commercial jets for the 1980s...