Word: bounciest
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Dates: during 1990-1999
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Halberstam's bounciest chapters are about the decade's leading entrepreneurs: William Levitt, the former Seabee who applied rapid building techniques to construct Levittowns; Eugene Ferkauf, whose E.J. Korvettes chain earned him the title "the Discount King"; Kemmons Wilson, founder of Holiday Inns; and Ray Kroc, who turned the McDonald brothers' Santa Anita hamburger ) stand into a national feeding trough...