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One ad that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

Standing in the crowded entrance hall in the outpatients department of New Delhi's All India Institute of Medical Sciences (AIIMS), one of India's best public hospitals, Sunil explains that because there are no decent public hospitals in Farrukhabad, he and his wife take Abhishek to New Delhi about...

Author: /time Magazine | Title: India's Medical Emergency | 5/1/2008 | See Source »

Felicity had been bouncing up and down for over an hour; her cheeks were flushed and her thighs throbbed. “Stable Boy!” she cried out imperiously, “Slow down!”

Author: By Lesley R. Winters, CRIMSON STAFF WRITER | Title: The Stable Boy | 4/20/2008 | See Source »

The Harvard women’s golf team took second in the Roar-ee Invitational this weekend, bouncing back from a tough first round of play to finish ahead of Ivy League rivals Princeton, Yale, Columbia, and Brown. Junior Emily Balmert (85-82-71-238) and sophomores Sarah Harvey (84...

Author: By Jay M. Cohen, CRIMSON STAFF WRITER | Title: Crimson Recovers From Early Trouble | 4/13/2008 | See Source »

The Harvard Office for the Arts’ Dance Program’s annual show, “Dancers’ Viewpointe,” is the first large-scale coordination of music and dance in the program’s history. The show, which opened April 4 and runs...

Author: By Sasha F. Klein, CONTRIBUTING WRITER | Title: Winds Keep Dancer on Their Toes | 4/11/2008 | See Source »

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