Word: bourbon
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Dates: during 1970-1979
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...final months before repeal, U.S. whiskey executives have long been counting the days till July 1, 1972. On that day last week, having aged the required four years, the first batch of light whiskey-a new kind of spirit that goes down more smoothly and has less flavor than bourbon or rye-could legally be brought out of the barrel and bottled for sale. Distillers passed the years of waiting by copywriting names and dreaming up different recipes for some 50 new brands. Yet when the big day finally arrived, many of the whiskey men who had planned to celebrate...
...glass. Thus the bartender must be able to show in his receipts the equivalent of the price of 20.5 drinks for each fifth bottle of liquor sold. Most distillers offer cut-rate prices to get their brands into hotels and motels, but Holiday Inns goes one better: it buys bourbon and Scotch in bulk from Schenley at substantial savings and sells it under the Holiday Inns brand. Last year the company saved another bundle with volume buying by issuing a single order for 40,000 Motorola television sets. Cutting costs extends to the smallest things, like using nonwrinkle sheets...
...steeped in frontier nostalgia. Montanans are closet cowboys in haunting pursuit of the roundup, even while struggling with realities. Democrats vote Republican, Republicans vote Democrat. The naive are suspicious, the shrewd trusting. Together they brew 100-proof populism and partake of it as effortlessly as they drink their bourbon...
...announces the appointment of John Dunlop to fill the empty seat, saying, "His work with the building trade industry has earned Professor Dunlop a well-deserved reputation as a strict constructionist." Roman Hruska declares, "He's not as mediocre as I would have liked, but he sure can belt bourbon...
...markets. A trade specialist of the Union Bank of Switzerland, however, estimates that "even with the surcharge removed, Swiss watches will be 15% more expensive in America." Certainly not all U.S. consumers will switch to American-made products. Fanciers of Scotch whisky, for instance, are unlikely to opt for bourbon or rye, no matter what happens to the price. Still, higher prices for imports should create more sales and job opportunities in the U.S. industries that compete against them-notably in autos, steel and textiles...