Word: bourbon
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Dates: during 1970-1979
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...these are excellent sports in their ways, but to the average American they bear about the same satisfying relationship to real football as chopped liver does to rare sirloin, or 3.2 beer to a belt of bourbon. Real football, for nine out of ten, is the pro variety. High school football is nice, if you enjoy seeing beardless adolescents trying to cripple each other. College football can be fun-picnics on the tailgate, and lots of juiced-up nostalgia -but the game itself is static, sloppy and full of mistakes. No. For the true fan, only the pro game will...
Mailer was surely the best actor to pay us court, the most practiced at thinking on his feet with a glass in his hand. Now and again he paused, sipping the fine yeasts of his bourbon, to regard us over a glass rim while his eyes squinted as if to flirt with a wink. Oratorically, however, he was off his game. A few weeks earlier he had read to an appreciative Harvard audience in Sanders Theatre from his new manuscript, Of A Fire On The Moon, scooping up questions as smoothly as a sure-handed shortstop, turning a few heckler...
...Saints Go Marching In, on a late-night wade through the swimming pool during a soirée at Southampton, L.I. Now he may party with the likes of Gina Lollobrigida, Zsa Zsa Gabor, Stavros Niarchos (former husband of Ford's daughter Charlotte), and Spanish Prince Carlos-Hugo de Bourbon, whom Ford reportedly calls Jack Daniels. "Frank Sinatra sang at my 21st birthday party," says Ford, "so I've known him for a long time. But he wasn't well known then?he was just a singer in a band...
Roll Out the Barrel. Though bourbon and spirit blends remain the overwhelming favorites of American drinkers, both have been slipping in popularity. Consumption of distilled spirits has been growing at 6% annually in the U.S., and last year reached 375 million gallons. In the past twelve years, however, bourbon's share of the market has declined from 30% to 23%, and blended whisky has gone down from 33% to 21%. Meanwhile, the market share held by Scotch has risen from 7.6% to 12.5%. Gin's share increased from 9% to 10% and vodka's from...
...years, a quirky federal regulation effectively barred U.S. distillers from marketing a competing light whisky. The rule: their bourbon and rye whisky had to be distilled at no higher than 160 proof and had to mature in new charred casks in order to be considered legally "aged." If old casks were used, the whisky had to bear the label "Stored in used cooperage"-a line not likely to boost sales. By contrast, the light grain whisky used in Scotch is distilled at 190 proof. Scotch is also ripened in used barrels, which impart no charred flavor to the whisky...