Search Details

Word: bourbon (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
Sort By: most recent first (reverse)


Usage:

...whisky-producing centers, is typical of the Scotch industry these days. Over the past decade, world sales have doubled to $422 million a year; in the U.S. alone, they have jumped by 150%, to $223 million. But the long sales rise could now be threatened. U.S. distillers, led by bourbon producers fighting to stem the Scotch tide, are preparing a new weapon: light whisky. A wholly different kind of tipple, it is due to appear...

Author: /time Magazine | Title: Liquor: Fighting the Scotch Tide | 6/8/1970 | See Source »

...developed about 100 aromas, including those of bananas and bourbon, dill pickles and roses, pine trees and orange juice. Officials at 3M and NCR envision a multimillion-dollar market for their process. For example, both companies are already studying the possibilities of attaching micro-fragrance strips to packages and cans of food. If the idea catches on, food shopping could become a nasal adventure...

Author: /time Magazine | Title: Advertising: Selling the Smell | 1/12/1970 | See Source »

Previous | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | Next