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...Chairman John Martin of Heublein, which specializes in vodka (Smirnoff) and ready-mixed cocktails, "Americans don't like the taste of alcohol-it's too strong for them." Slightly more than half of the liquor Americans drink is still considered heavy by the new standards-such as bourbons and most blends-but a dozen years ago the "heavies" accounted for more than 80% of sales. Some bourbon distillers are selling more of their reduced proof (86) than of their heavier 100 proof...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

Died. Lizzie Miles (real name: Elizabeth Landreaux Pajaud), 68, one of the last of the great Negro blues shouters. a laughing, mountainous, born-and-bred Bourbon Streeter who belted them out for the jazz bands of Kid Ory, King Oliver, Jelly Roll Morton and Fats Waller; of a heart attack; in New Orleans...

Author: /time Magazine | Title: Milestones: Mar. 29, 1963 | 3/29/1963 | See Source »

David Stacton, 37, is a Nevadan who wears cowboy boots, is fond of both Zen and bourbon, and is as nearly unknown as it is possible for a writer to be who has written, and received critical praise for, 13 novels (all have been published in England, five in the US.). His books, most of which have historical themes, are masses of epigrams marinated in a stinging mixture of metaphysics and blood. Mostly they resemble themselves, but something similar might have been the result if the Due de la Rochefoucauld had written novels with plots suggested by Jack London. Stacton...

Author: /time Magazine | Title: Books: The Sustaining Stream | 2/1/1963 | See Source »

Into the Side Room. Such enticements drew some 600 people to the International Inn's chandeliered Federal Room. To make things merrier, there were baskets filled with miniature Scotch and bourbon bottles on each table; there was sherry in and with the soup, a '59 Pouilly-Fuisse with the fish, champagne with the dessert (which was soaked in Cherry Heering). and cognac with the coffee. The guests included not only the Washington regulars-like Mike Mansfield and Hubert Humphrey-but a large assortment of out-of-towners. Among those present was the New York Yankees' outfielder Mickey...

Author: /time Magazine | Title: Democrats: The $1,000 Understanding | 1/25/1963 | See Source »

Beyond all that, many Oklahomans became suspicious of Edmondson's personal ways. He preferred Scotch and soda to bourbon and water. Although admittedly broke when he became Governor, he built himself a $70,000 home, borrowing most of the money on his future potential as a lawyer. On a visit to Chicago last year, he was arrested for speeding; a local TV weather girl was with him at the time. He made no bones about favoring his political pals with lucrative state jobs, said matter-of-factly: "The money is there to hand out, and I'm sure...

Author: /time Magazine | Title: Oklahoma: Life Begins at 37 | 1/18/1963 | See Source »

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