Word: bourbon
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...agency's other memorable copy: a plug for Israel's El Al airline's new, faster Britannia plane service, with a picture of the Atlantic Ocean one-fifth torn away ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller"); its challenging ads for Ancient Age bourbon ("If you can find a better bourbon, buy it"); a Max Factor lipstick ad showing the Colosseum and a pair of fiery eyes staring from a Roman Senator's bust ("Any man will come to life when you wear Roman Pink...
...newest and most successful museums to face the problem is Italy's Capodimonte National Museum (see color page), an 18th century palace outside Naples that was built for the Bourbon kings in 1738 and reopened only last year as a treasure-filled art museum-100 galleries lined with canvases by such old masters as Bruegel, Goya, Mantegna, Masaccio and Titian. In converting the palace, Naples' Art Director Bruno Molajoli faced not only the staggering task of cleaning and identifying some 600 stored paintings (including two Correggios found in a case marked "rubbish"), but also laying out a modern...
...masculine Pentagon world, McElroy is a man's man: he can be a two-fisted bourbon drinker, barely manages to suppress a lifelong passion for shooting craps, has a short-fuse temper and can use four-letter language that does not spell TIDE. As Defense Secretary he must walk the tightrope between sufficient defense and national extravagance; McElroy's own nature is such that he could, without batting an eye, decide to spend $30 million for Procter & Gamble to buy Clorox, yet at home in Cincinnati he long kept close personal tabs on the amount of gasoline...
Kudos to TIME for a fine understanding piece on music. Selfishly wish we had been mentioned. We have commissioned and recorded on Louisville Orchestra label, and also recorded in the "still" country (bourbon, that...
...commercial journals that are published in most U.S. cities, Denver's business weekly bears as much resemblance as sour-mash bourbon to Sanka. Known as Cervi's Rocky Mountain Journal, after Editor and Publisher Eugene Sisto Cervi, the thriving $12-a-year Denver paper is a sassy, fact-crammed compendium of personals, local business transactions (including almost every new car sale in town) and well-honed gibes at such unlikely targets as the Chamber of Commerce, complacent businessmen, Scripps-Howard's Rocky Mountain News and the powerful Denver Post. Gene Cervi, 50, onetime Colorado State Democratic Chairman...