Word: bourbon
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...whisky-producing centers, is typical of the Scotch industry these days. Over the past decade, world sales have doubled to $422 million a year; in the U.S. alone, they have jumped by 150%, to $223 million. But the long sales rise could now be threatened. U.S. distillers, led by bourbon producers fighting to stem the Scotch tide, are preparing a new weapon: light whisky. A wholly different kind of tipple, it is due to appear...
Roll Out the Barrel. Though bourbon and spirit blends remain the overwhelming favorites of American drinkers, both have been slipping in popularity. Consumption of distilled spirits has been growing at 6% annually in the U.S., and last year reached 375 million gallons. In the past twelve years, however, bourbon's share of the market has declined from 30% to 23%, and blended whisky has gone down from 33% to 21%. Meanwhile, the market share held by Scotch has risen from 7.6% to 12.5%. Gin's share increased from 9% to 10% and vodka's from...
...developed about 100 aromas, including those of bananas and bourbon, dill pickles and roses, pine trees and orange juice. Officials at 3M and NCR envision a multimillion-dollar market for their process. For example, both companies are already studying the possibilities of attaching micro-fragrance strips to packages and cans of food. If the idea catches on, food shopping could become a nasal adventure...
...Tell me, is she good?" the husband inquires softly over a glass of bourbon. The lover looks astonished. "You seem to have a very nice apartment. Could I see it?" "Are you a little perverse?" the lover asks dubiously, but he takes his visitor on a tour. The sight of an old anniversary present in the lover's bedroom is too much even for the husband's reserve. He seizes a piece of sculpture, beats the lover to death, and disposes of the corpse like a sanitation man hauling away the weekend debris. The husband's fate...
Becalmed Republic. Though some overenthusiastic reporters hailed Rocard as "the first swallow of a Socialist spring," his victory will hardly bring red flags and barricades into the elegant Bourbon Palace, where the Assembly meets. He is, after all, the only Deputy representing the P.S.U. so far. Moreover, under unwritten parliamentary rules that minimize the influence of small parties, he is entitled to hold the floor for only about an hour per year. From the viewpoint of President Georges Pompidou, Rocard's election may even prove a blessing. Four former Gaullist Ministers have won by-elections in recent weeks...