Word: boussac
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Dates: during 1950-1959
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What Comes Naturally. Vinogradov became a buddy of one of France's richest capitalists, Marcel Boussac, lunched with Novelist Françoise Sagan, shot pheasant on the great Alsace estate of Socialite Jean de Beaumont. Recently, watching him move familiarly among the swarms of film stars, writers, ministers, generals, and artists at the Soviet embassy, Millionaire Boussac archly remarked: "There goes France's most fashionable ambassador...
...Look (1947) and the Flat Look (1954), supporter pf the Sack Look (1957); of a heart attack while playing cards on vacation in Montecatini, Italy. At 30 he launched his career as assistant to such shapemakers as Robert Piguet and Lucien Lelong. After the war French Textile Mogul Marcel Boussac backed Dior, and a year later the designer had made fashion history, to remain fashion's tireless (13 hours a day) kingpin ever since, the much-publicized cause of the rise and fall of bosoms, the shrink and stretch of hips, the sight and flight of knees. Often creating...
Fishmonger Look. At war's end, French couture was in the dangerous doldrums. New York was claiming to have supplanted Paris as the wellspring of fashion; Italian designers were asserting presumptuous claims. Rich Marcel Boussac, France's biggest owner of textile mills, became concerned. He reasoned that the prestige of Paris' couturiers directly affected the sale of textiles produced by his mills. He set out to find a. new designer who could inject fresh vitality into Paris' sluggish salons. Friends sent him Dior...
Backed by Boussac's millions, Dior has branched out faster and farther than any other couturier ever has. In 1948 he launched Dior-New York, a wholesale house for which he designs twice-yearly collections derived from Paris motifs but aimed at the U.S. taste. There are Dior branches now in London and Caracas. He has installed a line of accessories, organized a perfume company, gone into hosiery, gloves and men's ties. He has designed cashmeres for Scotland's Hawick looms, bathing suits for Cole of California. In all, Dior enterprises in 24 countries gross...
Guerrilla Warfare. Though Dior made headlines by dropping hemlines, he has made his fortune with the help of clever merchandising and Boussac backing. He branched into perfume, sports clothes, stockings, opened New York and Venezuelan branches to make high-priced ready-to-wear dresses (Dior's 1955 gross: $18 million). Today there are eight wholly owned Christian Dior companies and 16 firms that make Dior products under franchise...