Word: boussac
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...Paris-based company is the personal property of Marcel Boussac, 89, an ostentatious millionaire entrepreneur who did so well in textiles after World War I that he became known as France's "Cotton King." In 1946, seeking to revive the war-tattered clothing market, he teamed with a young designer, Christian Dior, to found a fashion house. The next year Dior presented his first collection: the long, ample "new look" that established his reputation and set fashion trends for a decade. Under the management of Jacques Rouet, now 60, it flourished, even after the death of Dior...
Poor management failed to respond to competition, first from European neighbors, and more recently from Third World countries where labor costs are lower. To keep C.I.T.F. going, Boussac mortgaged more and more of his possessions, which include race horses, half a dozen chateaux and the morning Paris newspaper L'Aurore. Finally, unable to borrow further, he reluctantly allowed the company to be taken over by a court-appointed receiver who will decide what, if anything, can be done to salvage C.I.T.F.'s 11,500 jobs. Last week, in an effort to keep C.I.T.F. alive, Boussac offered to give...
What Comes Naturally. Vinogradov became a buddy of one of France's richest capitalists, Marcel Boussac, lunched with Novelist Françoise Sagan, shot pheasant on the great Alsace estate of Socialite Jean de Beaumont. Recently, watching him move familiarly among the swarms of film stars, writers, ministers, generals, and artists at the Soviet embassy, Millionaire Boussac archly remarked: "There goes France's most fashionable ambassador...
...Look (1947) and the Flat Look (1954), supporter pf the Sack Look (1957); of a heart attack while playing cards on vacation in Montecatini, Italy. At 30 he launched his career as assistant to such shapemakers as Robert Piguet and Lucien Lelong. After the war French Textile Mogul Marcel Boussac backed Dior, and a year later the designer had made fashion history, to remain fashion's tireless (13 hours a day) kingpin ever since, the much-publicized cause of the rise and fall of bosoms, the shrink and stretch of hips, the sight and flight of knees. Often creating...
Backed by Boussac's millions, Dior has branched out faster and farther than any other couturier ever has. In 1948 he launched Dior-New York, a wholesale house for which he designs twice-yearly collections derived from Paris motifs but aimed at the U.S. taste. There are Dior branches now in London and Caracas. He has installed a line of accessories, organized a perfume company, gone into hosiery, gloves and men's ties. He has designed cashmeres for Scotland's Hawick looms, bathing suits for Cole of California. In all, Dior enterprises in 24 countries gross...