Word: boussac
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Fishmonger Look. At war's end, French couture was in the dangerous doldrums. New York was claiming to have supplanted Paris as the wellspring of fashion; Italian designers were asserting presumptuous claims. Rich Marcel Boussac, France's biggest owner of textile mills, became concerned. He reasoned that the prestige of Paris' couturiers directly affected the sale of textiles produced by his mills. He set out to find a. new designer who could inject fresh vitality into Paris' sluggish salons. Friends sent him Dior...
...picture gallery, where he helped launch the career of Salvador Dali. Switching to fashion during the Depression, Dior first made his mark as a hat designer. After World War II service as an enlisted man, he was one of Lucien Lelong's top designers when Textile Tycoon Marcel Boussac decided to back a new fashion house. Boussac...
Guerrilla Warfare. Though Dior made headlines by dropping hemlines, he has made his fortune with the help of clever merchandising and Boussac backing. He branched into perfume, sports clothes, stockings, opened New York and Venezuelan branches to make high-priced ready-to-wear dresses (Dior's 1955 gross: $18 million). Today there are eight wholly owned Christian Dior companies and 16 firms that make Dior products under franchise...
...wife and three children. To upgrade his social position, he joined Belgium's Royal Jockey Club, built up a stable of 35 thoroughbreds. From the owners' enclosure at Longchamps he has elbowed his way into the international set of Prince Aly Khan and French Textile Mogul Marcel Boussac. As his gentleman jockey-trainer, McLane hopes to hire his friend, Group Captain Peter Townsend, as soon as Townsend's R.A.F. service ends this summer...
...labor, dines union leaders 40 and 50 at a time. "When the workers listen to me, they say: 'Poujade is not so bad; he is not against us at all. He is against our enemies, the big trusts.' " The big trusts themselves are interested. Textile Tycoon Marcel Boussac, biggest of French businessmen, owner of race horses and the fashion house of Dior, sent an emissary to sound out this new political phenomenon. "He tried to pull the worms out of my nose," was Poujade's characteristically inelegant reaction...