Word: bout
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Dates: during 2000-2009
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Vultaggio treats the battle for supremacy in the $3.5 billion ready-to-drink tea category like a heavyweight bout, and he plays the role of the trash-talking underdog. He dismisses Lipton (made by Pepsi and Unilever) and Nestea (a Coke-Nestlé partnership) as "garbage." His advice to Coke: "Fire those people [the marketing executives]. Put them on a truck, and run them south. They're out there covering their asses." Vultaggio gloats about the fate of Snapple, once a proud independent like Arizona, that was swallowed and spit out by Quaker Oats and is now part of Cadbury-Schweppes...
After going 18-5 in the epee round-robin, Ungar swept through his semifinal bout with a 15-4 win to advance to a tense final against Ohio State’s Denis Tolkachev...
...time fit for March Madness, it was a group of underdogs from Harvard who took center stage this weekend. The Crimson overcame Friday’s 11-bout deficit to Penn State to win by six bouts overall by the time competition ended on Sunday...
...Saturday, the Crimson men’s saber and epee teams combined for 35 victories to guide Harvard to a three-bout lead over Penn State and a four-bout edge over Notre Dame heading into the final day of competition. The epee squad of Ungar and senior Julian Rose won more bouts than any other men’s epee squad in the competition, and junior saberist Tim Hagamen finished fourth overall...
Fellow saber David Jakus clinched the national title with 5-4 bout win to give Harvard an insurmountable lead in the final round of saber bouts on Sunday afternoon...