Word: bout
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...plain to see that pay-per-view is killing boxing's cultural relevance. For example, the 2007 mega-fight between Oscar De La Hoya and Floyd Mayweather pulled in $136.6 million from pay-per-view. Yes, that's great business for the fighters, promoters, and HBO, which televised the bout. But consider: about 2.44 million households purchased that fight, a pay-per-view record. Know how many households watched WWE wrestling on the USA network a few weeks ago? Over 3.8 million. So, a fake fighting program aired on a ho-hum weekday evening crushed the audience for boxing...
...Wait, the boxing bigwigs tell you. Look at the total viewership figures. On average, they say, four to five people get together to watch a big pay-per-view fight in someone's living room, lowering the per-person cost for a $50 bout. Fine. Assuming that for every household that purchased De La Hoya-Mayweather, five people saw it, that's 12 million viewers - not bad. Yet, even by this optimistic measure, boxing's biggest event this decade still couldn't outdraw the audience for last week's New England Patriots-Buffalo Bills regular season game on ESPN, which...
...Boxing needs to broaden its audience, and the sport is betting that theater fights will help. "As promoters, we have largely ignored the Saturday night movie crowd," says Richard Schaefer, CEO of Golden Boy Promotions, which is staging the Mayweather-Marquez bout in Las Vegas. "You know, the guy with his wife or girlfriend. Instead of going to watch a film, why not take in the fight?" Plus, some theaters are in urban areas where boxing fans are less likely to have home access to pay-per-view, and more appreciative of the cost to watch the fight: between...
...part because of their dramatic look: two serious gents in jackets and matching goatees and, between them, a strong-featured young woman with long blond hair in bangs and a supple, powerful voice. That was Mary Travers, who died Sept. 16 at 72 in Danbury, Conn., after a long bout with leukemia...
...enduringly contentious whaling debate (Japan has hunted whales in the name of science for decades despite environmentalists' ire). The new wave of criticism of dolphin hunting that has been spurred by the film has many fishermen and local bureaucrats rolling their eyes over what they interpret as a another bout of foreign outrage at a practice that is legal, regulated and culturally acceptable in Japan, where dolphin meat - like whale - is eaten in the regions where it's hunted...