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Word: bouvard (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Carnet du Jour, a listing of all the births, marriages and deaths of those who count in French society. "You're not really married if it hasn't been noted in Figaro," is a familiar quip. A 37-year-old boulevardier and gossip columnist named Philippe Bouvard cruises Paris in a Citroen equipped with television and a telephone. As he picks up tips, he phones any of 15 legmen and women to follow them up. "Before, only a name was enough," says Bouvard. "Now you need a name and a good story...

Author: /time Magazine | Title: Newspapers: The Reassurance of St. Figaro | 11/25/1966 | See Source »

Gustave Flaubert, Bouvard et Pecuchet...

Author: /time Magazine | Title: Books: CONNOLLY'S HUNDRED | 3/25/1966 | See Source »

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