Word: bouvet
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Dates: during 2000-2009
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This year, instead of Bouvet, a group of select seniors will receive $10 Louie’s coupons from Chen. So far, he has given coupons to three students, but Chen promises there will be more...
About ten years ago, Chen decided to congratulate some of his favorite customers upon their graduation. At $14.99 a bottle, Chen’s gift of choice—Bouvet Signature Brut—wasn’t cheap. But although the money came directly from Chen’s own pocket, he let the bubbly flow freely. Four years ago, in fact, he had no qualms about giving away nearly 100 bottles...
Chen says that he will continue to surprise his favorite students with free bottles of Bouvet Brut signature champagne—valued at $13.95 a pop—through graduation. At the time this story went to press, Chen had already given out some 50 bottles of champagne, and claimed that there was no upper limit to his largesse. Although his graduation tradition can be quite expensive, Chen says that his personal life philosophy forces him to constantly keep things in perspective...