Word: boveri
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Dates: during 1960-1969
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...biggest orders ($100 million-plus) for steam-turbine generators, U.S. turbine makers confidently sent in their estimates. Last month they got a big shock. Awarding the contract, American Electric bypassed the two U.S. Goliaths, General Electric and Westinghouse, chose a little-known Swiss-based David called Brown, Boveri...
...Hessian farmer, he became a Luftwaffe general-staff major assigned to assessing war needs. "That was my first strong contact with industrial planning," he says. At war's end he took a clerk's job in Mannheim with the German subsidiary of the Swiss firm of Brown, Boveri & Cie, which makes all kinds of electrical equipment from home appliances to locomotives. Within twelve years, Lotz rose to chairman. He and the Swiss fell out over a small computer company in which he had invested to compete with U.S. computer makers, only to have it lose money. Lotz...