Word: boveri
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...biggest orders ($100 million-plus) for steam-turbine generators, U.S. turbine makers confidently sent in their estimates. Last month they got a big shock. Awarding the contract, American Electric bypassed the two U.S. Goliaths, General Electric and Westinghouse, chose a little-known Swiss-based David called Brown, Boveri...
...Felicitous Marriage. All this was no small feat, coming as it did in a market for which no foreign manufacturer has ever made a generator of over 500,000 kw. And two days later Brown, Boveri proved it was no fluke by winning a Tennessee Valley Authority order for two huge 1,300,000-kw. generators. Despite the fact that the $28.5 million Swiss bid included $4 million in import duties, said the TVA, it was more than $10 million under any other. No less enthusiastic, American Electric President Donald C. Cook cheered the arrival of a "third manufacturer...
With 1967 sales estimated at $735 million, Brown, Boveri is Switzerland's second largest company (after Nestlé), and it took the orders as a long-sought U.S. show of confidence. Brown, Boveri is hardly a household name; yet B.B.C., as it is known, has long generated wide respect for its heavy electrical equipment. Brown, Boveri's parent plant in Baden, near Zurich, depends on exports for 73% of its $146 million sales, which in turn are only a fraction of the company's global business. It has 17 manufacturing subsidiaries worldwide: 76,000 employees...
Founded in 1891 by two ambitious young engineers, Englishman Charles E. L. Brown and Bamberg-born Walter Boveri, the firm got going with a felicitous marriage. Boveri's father-in-law, a wealthy Zurich silk merchant, provided the partners with an initial $170,000 stake. But technology was B.B.C.'s real dowry. The firm built a pioneering standard-gauge electric locomotive in 1899, rolled a long way with the expansion of European railroads, and soon began turning out early designs in circuit breakers, turbines and other heavy gear. And while its labs now work on cryogenics, lasers...
...Hessian farmer, he became a Luftwaffe general-staff major assigned to assessing war needs. "That was my first strong contact with industrial planning," he says. At war's end he took a clerk's job in Mannheim with the German subsidiary of the Swiss firm of Brown, Boveri & Cie, which makes all kinds of electrical equipment from home appliances to locomotives. Within twelve years, Lotz rose to chairman. He and the Swiss fell out over a small computer company in which he had invested to compete with U.S. computer makers, only to have it lose money. Lotz...