Word: bovril
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Dates: during 1930-1939
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...cartoons, most Technicolor is a prettifying process that sets great store on being called "unobtrusive." Lady X's Technicolor is consciously as obtrusive as possible, jumped on production cost to $1,2000,000. When the scene opens on a nasty London night, Technicolor sets the mood with blinking Bovril and Schweppe signs through a dank yellow fog. When Actor Laurence Olivier discovers a sprightly message daubed on his hotel-room mirror, the audience can see at a glance that it was written with Actress Oberon's lipstick. In the country, horses, dogs and gentry chasing across light-bathed...
...after the Franco-Prussian war, in which he had shrewdly enriched himself by selling foodstuffs to the French, a formidable British wholesale grocer named John Johnston found himself surprisingly afflicted with dyspepsia. Disgusted by the remedies then in vogue, he chose to make a new one, out of beef. Bovril, in its squat, liquorish bottles, is now capitalized for ?3,000,000, has ?6,000,000 of assets including 1,300,000 acres of cattleland in the Argentine and 9,000,000 acres in Australia, where "Bovril" is the slang equivalent for applesauce or baloney. Last week, Bovril...
...meeting of the Bovril directorate would resemble a meeting of the British Cabinet, were it not for the fact that the Bovril board has the honor of including a member of the royal family (addicted to Bovril since Edward VII) but whose name is discreetly withheld. Chairman of the Board is Lord Luke of Pavenham, K. B. E., whose grandfather was Grocer John Johnston. Fellow members are His Grace the Duke of Atholl and that celebrated Tory jurist, Viscount Hailsham, P. C., onetime Lord Chancellor and present Minister of War. If it were conceivable that such names as these needed...
...Australian slang "Bovril!", according to despatches describing Mark Gosling's misfortunes last week, is equivalent to "Applesauce...
Throughout the Empire and elsewhere "Bovril puts beef into...