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...learn something about its geography.* Recently Mark Gosling, member of the legislative assembly of New South Wales, prominent Australian radical Socialist, began a crusade to form "Socialist cells" in Australian universities. Came news last week that Mr. Gosling has been repulsed from campus after campus with derisive shouts of "Bovril! Bovril...

Author: /time Magazine | Title: People, Jul. 6, 1931 | 7/6/1931 | See Source »

Argentinians were convulsed. Buenos Aires humorists chortled. To their beef-wise minds, nothing could have been more comical than making a cow out of potent Esther Bletchley Challenge, national champion bull for which Bovril Co. paid 30,000 pesos to publicize its beef extract...

Author: /time Magazine | Title: The Press: Queer Deer | 12/30/1929 | See Source »

...help." Then, while his Jockey Club audience occasionally cheered, the Viscount recalled that Britain has nearly two billion dollars invested in Argentina, mostly in railways and cattle. Humorously he noted that Argentina's Prize Bull of 1929 had just been bought at auction in Buenos Aires by the British Bovril (Beef Extract) Co. (slogan: BOVRIL puts BEEF into YOU!). "It seems to me," concluded Viscount d'Abernon, "that the reciprocal friendship uniting our countries is of a very special order...

Author: /time Magazine | Title: Foreign News: Trade Embassy | 9/23/1929 | See Source »

...best. Thirty-seven horses started the agonizing 4½-mile chase. Over stone fence, green hedge, wide ditch and stream, they charged. One by one, sweating, steaming animals with bloodshot eyes found themselves wanting; fell, pitching heartbroken men onto tough shoulderblades. Only seven horses came to the last hurdle, Bovril III, 100-to-1 shot leading, closely pressed by Keep Cool and ten-year-old favorite Sprig. At this point Sprig lent ear to able Jockey Leader, executed a series of super-equine lunges, crossed the finish line a length ahead of Bovril III, two lengths ahead of Bright...

Author: /time Magazine | Title: Sport: Some Day | 4/4/1927 | See Source »

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