Word: bowe
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Dates: during 1960-1969
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...Russians made their latest and biggest move in the new direction (see THE WORLD, "On Toward the Goulash"). While their road is certainly not marked Private Enterprise, it is startlingly different from the rigidly planned, tightly structured Soviet economy of old-and it involves more than a passing bow in the direction of the profit motive in human affairs...
Until 1926, it was just another pronoun. After that, It became the most provocative two-letter word in the language-all because of her. She was Clara Bow, the ultimate flapper for the movie audiences of the '20s, grown too sophisticated for the synthetic, exotic Theda Bara ("Kiss me, my fool") and Pola Negri. Clara Bow, by contrast, was as fresh and authentic as the girl next door, only more so. She had enormous saucer eyes, dimpled knees, bee-stung lips and a natural boop-poop-a-doop style. She was the cat's pajamas, the gnat...
Aching Lips. Her great moment came when bestselling Author Elinor Glyn spotted her on a Paramount set and demanded Clara, then 21, for the screen adaptation of her lightweight novel It. Clara Bow explained It as the ability to give your undivided attention to the person you were speaking to. That was not the definition her fans bought. To them, It was s-x, and Clara was It's embodiment. From 1927 to 1930 she was among Hollywood's top five box-office attractions. She made as many as eight pictures in a single year, commanded a salary...
Many Traumas. Clara Bow and the '20s ran out of luck at about the same time. Fans who saw her first talkie, The Wild Party, co-starring Fredric March, were shocked to hear her flat, nasal voice and unlovely Brooklyn accent. It was the first of many traumas...
...Clara Bow never found the limelight again. Her comeback efforts-two pictures, a Hollywood cabaret called, embarrassingly, It-all flickered feebly and failed. She retired to live with her husband, Cowboy Actor Rex Bell (later Lieutenant Governor of Nevada), on Bell's 350,000-acre ranch near Searchlight, Nev., and raised their two sons in complete obscurity. She took the fever of the '20s with her. Throughout the next three decades she was in and out of sanatoriums, continually racked with insomnia, often unable to speak coherently or recognize old friends. Every Christmas she wrote to Louella Parsons...