Word: bowl
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Dates: during 2000-2009
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...mood swing has a decidedly sharper edge, as designers like Nicolas Ghesquičre of Balenciaga, Alber Elbaz of Lanvin and Narciso Rodriguez are trading in last season's brights for severe black cocktail dresses and structured suits. At Yves Saint Laurent, designer Stefano Pilati dressed his models in black bowl-cut wigs and black lipstick to give his simply spliced jackets and tunic dresses a somber, graphic edge. Even Christian Lacroix, famous for his flamboyant use of color, opened his fall show with a parade of models in all black...
Instead, I’ve found myself watching her 2002 Pepsi commercial. It’s the one that ran during the Super Bowl: Britney appears between Pepsi delivery trucks, face hidden by a cap that she promptly tears off and flings aside as her dance crew appears for a tightly choreographed number. She sings “bah bah bah bah bah, bah bah bah bah bah…the Joy of Pepsi, yeah...
...People magazine article about Britney’s Super Bowl commercial was quick to point out that “the commercial was created before Sept. 11, yet conveys a subdued mood that seems appropriate for the temper of the times. Several other commercials, especially those with a satiric bent, were scrapped in the wake of the attack on America... the Spears spot has already clicked with test audiences and ties in with the current wave of nostalgia...
...escapism, manifest in the celebrity culture of Bonnie Fuller’s weekly feature, “Stars—They’re Just like US!” showing Ben Affleck pumping gas and Kate Hudson at supermarket. Within a month of Britney’s Super Bowl commercial, the seeds were sown for our collective consumption of her downward spiral. “The genius of Bonnie Fuller’s new approach was that almost any picture of a celebrity doing something ordinary would do,” the article says. Goodbye privacy, goodbye solipsism...
What does Green Works bring to the table? Clorox spent about $20 million to develop the products--all-purpose, dilutable, bathroom, toilet-bowl and glass-and-surface cleaners. But perhaps most significant, Green Works products are priced at a 15% to 20% premium compared with conventional ones (suggested retail price for 32 oz. [1 L] of the all-purpose cleaner is $3.39). "The prices are much lower than for products typically found in Whole Foods," Peiros says. "Consumers will be getting a great product at a cheaper price, so if I were one of those companies, I'd probably feel...