Word: bowle
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Dates: during 1970-1979
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Football's first major concession to TV occurred back in 1967, when the Super Bowl featured two kickoffs for the second half; NBC had been in the middle of a commercial for the first boot. Today, time-outs are given for a sound athletic reason - the sponsors need time to air their messages. (Those sponsors tackle each other for the privilege of paying up to $70,000 for a one-minute, Sunday afternoon commercial.) The networks, with their zeppelins and zoom lenses, their dreamlike instant replays of color and violence, have changed football watching from a remote college pastime...
...stand on a table while singing the U.S.C. fight song, and popping him extra hard in practice to let him know that he was playing with the big boys. Trouble was, the Bills were far less accomplished at jolting opponents. Simpson, fresh from two starring appearances in the Rose Bowl, had to painfully adapt to playing with a loser...
PRINCETON-COLUMBIA--Last weekend the Lions and Bucknell played in the "Egg Bowl." I call that partly because the final score was 0-0, and partly because neither team could have broken an egg blocking or tackling. Princeton bombed out against Rutgers. This contest is the null set of the weekend. Princeton 10, Columbia...
...made his duck-footed appearance before the largest crowd ever to witness a tennis match (30,472) as well as a Super Bowl-size TV audience, Riggs was grim, nervous, almost ashen. Billie Jean was stretched taut also, but it was the tension of a superior athlete fully confident of her capabilities...
...very ill?" asked West. Indeed not, replied the chief usher. John had nothing more than a medium case of the sniffles. You see, he explained, "this goldfish bowl is made of magnifying glass...