Word: bowle
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Dates: during 1970-1979
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...coming up to Super Sunday, when 70 million Americans will be watching the Super Bowl. Our cover story, written by Associate Editor B.J. Phillips, contrasts the opponents: the cool, efficient Cowboys and the upstart Broncos. One problem for Phillips was to figure out what lifts a team through all the playoffs and into the big bowl. "I finally concluded that Billy Clyde Puckett was onto something in Semi-Tough," she says. "He found out that everyone wants to win, but the champions are the guys...
...Super Bowl time, and the tale of two cities, Denver and Dallas, is shouted antiphonally from towering stadium tiers: It is the best of times! It is the best of times! It is the season for bumper stickers and bunting and bragging in bars, for celebration and civic pride. Time for whimsy and WE'RE NO.l!, for good cheer and bad bets. It is a time warp, where the young dream of growing up and the old remember youth, and in the delirious identification with a winning football team, neither fantasy nor reminiscence seems foolish. The game becomes a bond...
...cheer their team. The Broncos have sold out every home game played in the '70s, and every year the list of masochists ordering season tickets grew by the thousands. This year, the faithful finally struck the mother lode, division title, American Conference championship, a berth in the Super Bowl...
...clockwork regularity, including prospects found in fields foreign to the gridiron. Track stars, basketball players ?not to mention the occasional Heisman Trophy winner?have contributed to the impressive return on Dallas' investments: the play-offs eleven times in the past twelve years, five National Conference titles, one Super Bowl championship...
This Sunday's meeting in the Superdome in New Orleans offers a symbolic asymmetry that the big bowl has not known since Joe Namath's cocky New York Jets humbled the mighty Baltimore Colts in 1969. Denver Coach Red Miller, ebullient and emotional, is in his first year as a head coach after wandering in the desert of long-ignored assistant coaches. Tom Landry, stoic and singleminded, is the only head coach the Cowboys have ever known (his 18-year tenure surpasses his closest rival in job security, Bud Grant of the Vikings, by seven years). Bronco...