Word: bowle
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Dates: during 1970-1979
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Assistant Managing Editor Ray Cave, who will join Rosenstein and Phillips at the Rose Bowl on Jan. 9, knows both pass patterns and strategies from his days as executive editor of SPORTS ILLUSTRATED. Cave played some tough touch football in school ("I liked being the lonely end-it was safer out there"), but never got a chance to root for his college colors: St. John's in Annapolis does not compete in intercollegiate sports...
...Phillips, who wrote the story, reports that almost every January since 1967 she has settled down "in front of the biggest color TV in the neighborhood" to soak up the Super Bowl extravaganza. (She missed seeing only one-but listened to it over the radio in the Tan Son Nhut Air Base cafeteria in South Viet Nam.) Football has been a part of her life since the days when her older brother had dreams of becoming another Johnny Unitas. "He learned to pass with me as the receiver," she remembers with a smile. "I chased badly thrown footballs...
...Super Bowl. It is the Great American Time Out, a three-hour pause on a Sunday afternoon in January that is?as sheer, unadorned spectacle?an interval unique. For 70 million Americans, life compresses to the diagonally measured size of a cathode ray tube. Work goes undone, play ceases too; telephones stop ringing, crime disappears, romance is delayed and, in all the land, there is just one traffic jam worthy of the title?on highways leading to the Super Bowl site. If it is not literally McLuhan's global village, the Super Bowl certainly is the national town...
...scale of the Super Bowl happening is staggering. It has commanded the largest audience ever for a single sporting event televised in the U.S. The number should grow even larger when the Oakland Raiders and Minnesota Vikings contend for the Super Bowl title this weekend in Los Angeles. One of every three Americans?male and female, newborn to nonagenarian?will see at least some of the game; just nine nations in the world have a total population larger than the Super Bowl's TV audience. Only the World Cup soccer final, a few heavyweight championship fights, and the Olympics attract...
...lady; Philippine villagers set the boundaries of paddyfields in wrestling matches; Greek city-states staked local pride ("We're No. 1 in the Peloponnesus!") on the laurel-leaf total at Olympia. Wherever and whenever the match, a crowd gathered to be entertained. So the evolution of Super Bowl Sunday was just a matter of time and technology, awaiting the installation of millions of television sets. Indeed, there are remarkable similarities between the first prehistoric foot race?undoubtedly enhanced by those who grunted their favorites on?and the game this corning Sunday...