Word: bowle
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...should know. I watched this particular Super Bowl drama from a unique perspective: I grew up in Indianapolis, spent some of my favorite career years in Chicago and now live in Miami, where this past week I could watch the Interstate 65 complexes of superiority and inferiority play out on South Beach. Bears fans were the in-your-face, we're-a-real-city crowd whenever they spotted the softer, royal blue clusters of Colts backers. I even heard one Chicagoan hurl the "redneck" epithet. (Miamians, meanwhile, just got a good laugh watching pale, overweight Midwesterners trying to swagger...
...Super Bowl revenge, as a result, was all that much sweeter for my fellow Hoosiers. Even when cultural arbiters like Hollywood pay tribute to Indiana, it's usually couched in quaintness. Sports movies like Hoosiers and Breaking Away tend to emphasize a parochial amateurness that keeps the state from being taken seriously as a pro player setting - although Indianapolis, in fact, bills itself as the world's amateur sports capital - while films like Brian's Song and The Natural showcase Chicago as an Elysian field of major-league legends...
...between Chicago and Indianapolis. In Chicago, Cary does suave, urbane things like thwart the bad guys at a high-rent art auction; in Indiana he gets attacked by a crop duster in a scene that makes the rural fields I used to run in look like a benighted dust bowl. Frank Sinatra sang about Chicago's Union Stockyards - but never about the Indianapolis stockyards I worked at in the summers with my grandfather...
...minds in advertising might be feeling as if Peyton Manning and the Colts have gotten one by them as well. After spending $2.6 million for a precious 30 seconds of airtime, most companies fell flat in their effort to entertain, engage, and perhaps even entice the 90 million-plus Bowl viewers to buy their product. Researchers at UCLA 's Ahmanson Lovelace Brain Mapping Center scanned the brains of 10 volunteers who viewed 33 of the long-awaited commercials that aired Sunday night, and were a bit surprised by the results...
...neuroscientists involved in the study, triggered nerve activity in the ventral striatum, or the reward and satisfaction areas of the brain - those areas that are known to be involved in making associations and forming connections with people or things. (By comparison, over 50% of last year 's Super Bowl ads activated these regions.) The majority of this year 's commercials, on the other hand, predominantly activated anxiety regions of the brain, centered around the amygdala, the hub of our fear and emotional responses. "To me, that means these ads are going to be unsuccessful," says Freedman. "This group...