Word: bowle
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...favorite stories to tell goes like this: we were all sitting around our television on the night of Super Bowl XLIII, when one of my blockmates, in an attempt to show off his sports knowledge, said, “Oh man, Kurt Warner just got hit hard!” He then continued, a bit perplexed, “Hey, but why did the ref just drop his yellow napkin?” To this faux pas I immediately responded with a deep, guttural laugh. I was (this is the important part of the story...
Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...pictures of Super Bowl entertainment through the years...
...basically over the hump, meaning we're one step closer to the big day, Super Bowl Sunday. And thanks to the Upper Crust Pizzeria, it's going to be a little bit sweeter...
That's right, five pounds of whoopie pie. The creators of the dessert, Isamax Snacks, make a product called the Jumbo Wicked Whoopie. It's supposed to feed up to 12 people, perfect for a decent Super Bowl Party, and apparently Isamax Snacks' Wicked Whoopies have garnered praise from the Food Network, Good Morning America, and Rachel...