Word: bowle
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...bubbled with activity as the kingdom’s finest chefs prepared an endless variety of dishes. But when Prince Siddartha left the walls of this paradise and saw the suffering around him, no longer did sweet meats soothe him. Instead, he took up a beggar’s bowl and walked the North Indian countryside asking those he encountered if they could spare some scraps of food for the Buddha. In the years to come, this wooden bowl would hold nothing fancier than parched rice and lentils. The Buddha’s diet had gone from magnificent to minimalist...
Admit it: no matter how much you enjoyed the Ozzie Osbourne ad for Pepsi Twist during the Super Bowl, it didn't make you switch soft drinks. That wasn't always the case. Until about 20 years ago, savvy ads in mass media were powerful opinion shapers, but the proliferation of media outlets like cable networks and the Internet has blunted their impact. Edward Keller and Jonathan Berry, authors of The Influentials, think they have found a solution. Using proprietary data from their employer, research firm RoperASW, they argue that the trick is to identify the 1 American...
...mining the report, companies were at the door. "We chose him because we just thought he was hipper than other people around," says Apple CEO Steve Jobs, who cast Yao opposite Verne (Mini-Me) Troyer in an ad for the firm's new notebook computers. Visa built its Super Bowl ad around Yao's brief English-speaking debut ("Can I write a check?" he asks...
...half. Even if a batsman gets out, his side may still be in. If he gets a bouncer from the bowler, he ducks. If he gets out before scoring any runs, he gets a duck. If no runs are scored from a six-ball session, that's called "bowling a maiden over." With a lexicon like this, is it any wonder cricket isn't a global game? Well, hold on to your googly - it's threatening to become one. With rabid fans in Africa, South Asia, Australia and of course the U.K., where the game began, the sport...
...watercress soup was dramatically decanted at the table from a small jug into a square bowl (presumably in keeping with the new name) in the center of which sat a small piece of lobster tail. The appearance was stunning, the soup a deep green that would have seemed more at home on a canvas than at a dinner table. That said, it should have been warmer—a frequent problem—and desperately needed more salt. Salt and pepper shakers are not put on the table, a rather affected touch, it seems, and if management is determined...