Word: bowle
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...expect to see Budweiser's "Whassup" guys belting out America the Beautiful, or the Coca-Cola polar bears waving Old Glory when the first commercial break in Super Bowl XXXVI kicks off Sunday. Although the war on terror continues, advertising agencies preparing spots for what is historically a day to showcase their best work say they will steer well clear of overt patriotic messages. Sensitive to charges that some ads appearing in the months after Sept. 11 crossed the line of good taste (and didn't help their clients either), agencies plan to fill the 30-sec. spots, which cost...
Most advertisers have already scaled back the heavy-handed flag waving of those first few months. And the party atmosphere of the Super Bowl seems to many a good time to return to pure entertainment. But the patriotic pitch may be hard to rein in for long; the Winter Olympics begin on NBC just five days later...
Stadium seating, kegerators and 40 people packed into one Currier suite—it must be a special Super Bowl in Cambridge...
...downs per game, defensive co-captain Bryan Cox is a widely-acknowledged leader on the team whose hit against a Colts wide receiver in Week three is viewed as a turning point in the season. Cox is an 11-year veteran who has never been to the Super Bowl; he will certainly not let his teammates underestimate the gravity of the situation...
...everything has fallen into place for the Patriots. Though we agree with safety Lawyer Milloy that this team has not gotten to the Super Bowl based purely on luck, we do believe that this is a team of destiny. The stadium in New Orleans has been painted in a patriotic red, white and blue. The Boston Pops and local favorite U2 are scheduled to perform at halftime. The stage has been set for the biggest upset...